Assessment of the prospects of country export markets of organomineral fertilizers

Ol&#039;ga Kaplina

doi:10.52957/2221-3260-2026-5-124-140

JEL

C82 F14 F19

ASSESSMENT OF THE PROSPECTS OF COUNTRY EXPORT MARKETS OF ORGANOMINERAL FERTILIZERS Assessment of the prospects of country export markets of organomineral fertilizers

АА Аа

Published in Theoretical economics · Pages 124–140 · Rubric: MODERN PROBLEMS OF THE WORLD ECONOMY

DOI: https://doi.org/10.52957/2221-3260-2026-5-124-140

Received: 27.04.2026 Accepted: 08.06.2026 Published: 30.06.2026

Authors

Ol'ga Kaplina

ORCID

Ol'ga Kaplina

Academic degree: candidate of economic sciences

Science rang: docent

Yaroslavl State University Yaroslavl

ORCID

ABSTRACT

Selecting the right new foreign market is critical to the success of a company’s export activities, as it determines the effectiveness of its internationalization strategy. This issue is especially relevant due to the pressing needs of Russian companies, which over the past decade have shifted their focus en masse to the Middle East, Far East, Africa, and Latin America and continue to explore new geographic segments. Furthermore, expanding beyond established markets is key to business development and scaling. A combined approach to selecting a country market is currently common. In the first stage, a company intuitively generates an initial list of potential export countries, and in the second stage, using a specific algorithm, formally selects the most export-attractive ones from this list. The formalized stage of selecting a new country market is the most complex, as it requires an algorithmic analysis of many factors and extensive research and analysis of relevant information. Existing methods for such assessment are often based on a scoring method, which has been criticized for its lack of strict objectivity. This article presents the author’s approach to a formalized methodology for selecting a new country sales market for a company, which attempts to reduce subjectivity in the assessment. The author suggestss a two-stage method, which involves a rapid analysis of the export attractiveness of countries and a scoring system based on four groups of factors. The enables a transition from intuitive decisions to informed strategizing of a company’s export activities.

KEYWORDS

export, selection of an export market, market export attractiveness, entry barriers, country export attractiveness, express analysis, scoring, organomineral fertilizers

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GOST

Kaplina O. V. Assessment of the prospects of country export markets of organomineral fertilizers // . 2026. pp. 124-140. DOI: https://doi.org/10.52957/2221-3260-2026-5-124-140. (Date of access 20.08.2026).

MLA

Ol'ga Kaplina. "Assessment of the prospects of country export markets of organomineral fertilizers." (2026): 124-140. DOI: https://doi.org/10.52957/2221-3260-2026-5-124-140.

APA

Kaplina O. V. (2026). Assessment of the prospects of country export markets of organomineral fertilizers. , 124-140. https://doi.org/10.52957/2221-3260-2026-5-124-140

Chicago

Ol'ga Kaplina. "Assessment of the prospects of country export markets of organomineral fertilizers." , no. (2026): 124-140. https://doi.org/10.52957/2221-3260-2026-5-124-140.

WIKI

{{cite journal | author = Kaplina O. V. | title = Assessment of the prospects of country export markets of organomineral fertilizers | journal = | year = 2026 | pages = 124-140 | doi = 10.52957/2221-3260-2026-5-124-140 }}

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ASSESSMENT OF THE PROSPECTS OF COUNTRY EXPORT MARKETS OF ORGANOMINERAL FERTILIZERS Assessment of the prospects of country export markets of organomineral fertilizers

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