MEZHDUNARODNYY MARKETING REGIONA: TEORETICHESKIE PODHODY, STRUKTURA, ETAPY FORMIROVANIYA Mezhdunarodnyy marketing regiona: teoreticheskie podhody, struktura, etapy formirovaniya

Published in Theoretical economics · Pages 59–66 · Rubric: NEW INDUSTRIALIZATION: THEORETICAL AND ECONOMIC ASPECT
Received: 21.01.2019 Accepted: 23.01.2019 Published: 25.01.2019 Language of publication: RUS
V stat'e raskryvayutsya ponyatiya mezhdunarodnogo marketinga i mezhdunarodnogo biznes- vzaimodeystviya. Mezhdunarodnyy marketing stanovitsya odnoy iz global'nyh strategiy rasshireniya mezhdunarodnogo biznes-vzaimodeystviya. Privodyatsya konceptual'nye principy i metody osuschestvleniya mezhdunarodnoy marketingovoy deyatel'nosti, sformulirovannye na baze mirovogo opyta. Predstavlena rol' marketinga v upravlenii predpriyatiem i ponimanie ego vozmozhnostey dlya resheniya zadach po obespecheniyu effektivnoy deyatel'nosti firmy s uchetom trebovaniy potrebitelya na sovremennom etape razvitiya nacional'noy i mirovoy ekonomiki. Rassmotreny posledstviya sankcionnyh ogranicheniy v otnoshenii klyuchevyh otrasley Rossii, puti vosstanovleniya i sovershenstvovaniya ekonomicheskoy bezopasnosti Rossii.
mezhdunarodnyy marketing, marketing territorii, ekonomicheskaya bezopasnost', mezhdunarodnoe biznes-vzaimodeystvie, sankcii, krizis, vzaimodeystvie so stranami Zapada