JOURNAL OF REGIONAL AND INTERNATIONAL COMPETITIVENESS JOURNAL OF REGIONAL AND INTERNATIONAL COMPETITIVENESS Журнал региональной и международной конкурентоспособности 2782-1927 83957 DEFINING COMPETITIVENESS DEFINING COMPETITIVENESS DEFINING COMPETITIVENESS COMPETITION AND COMPETITIVENESS AS THE INSTRUMENTS OF THE MARKET REGULATION OF THE ECONOMY COMPETITION AND COMPETITIVENESS AS THE INSTRUMENTS OF THE MARKET REGULATION OF THE ECONOMY Завьялов Федор Николаевич Zav'yalov Fedor Nikolaevich rectorat@uniyar.ac.ru

доктор экономических наук;

doctor of economic sciences;

 Кострова Алла Анатольевна Kostrova Alla Anatol'evna a.kostrova@uniyar.ac.ru

кандидат экономических наук;

candidate of economic sciences;

 Ярославский государственный университет им. П.Г. Демидова ru Ярославский государственный университет им. П.Г. Демидова ru Ярославский государственный университет им. П.Г. Демидова Ярославль Россия P.G. Demidov Yaroslavl State University Yaroslavl Russian Federation 16 06 2024 16 06 2024 3 3 12 30 10 07 2022 02 09 2022 https://chemintech.ru/en/nauka/article/83957/view

The article examines the competition and competitiveness not only as economic categories, but also as proof of their inherent universality in all phenomena of life. During the 40 years of the development of market relations our country had all the advantages and disadvantages of this economic order. We consider the categories of competition and competitiveness themselves, their advantages. Also, we examine their logical connection with other general categories: form and content, quantity and quality, old and new, theoretical and factual, part and whole ones. The challenge is to achieve sustainable development, to improve its effectiveness. And competitiveness is improving of all parts of the enterprise. We designed a system for different departments of the enterprise. It contains all the stages of the product lifecycle from production target through execution, promotion, quality of productions, precision, execution, plan of supply, etc. This study of competition provides a scientific basis for conclusions on the competition: competition of complex objects (enterprises, regions, countries) cannot be expressed by a single indicator even if it is important (product quality, profit, high demand). It is always the complex indicator. The analysts of enterprises should search for economic, technical, organizational, and social reserves not only within the enterprise itself, but also in the external environment, including similar companies abroad. Business analysis should not only search for internal reserves of output growth, but broadly analyze the external environment of the enterprise.

The article examines the competition and competitiveness not only as economic categories, but also as proof of their inherent universality in all phenomena of life. During the 40 years of the development of market relations our country had all the advantages and disadvantages of this economic order. We consider the categories of competition and competitiveness themselves, their advantages. Also, we examine their logical connection with other general categories: form and content, quantity and quality, old and new, theoretical and factual, part and whole ones. The challenge is to achieve sustainable development, to improve its effectiveness. And competitiveness is improving of all parts of the enterprise. We designed a system for different departments of the enterprise. It contains all the stages of the product lifecycle from production target through execution, promotion, quality of productions, precision, execution, plan of supply, etc. This study of competition provides a scientific basis for conclusions on the competition: competition of complex objects (enterprises, regions, countries) cannot be expressed by a single indicator even if it is important (product quality, profit, high demand). It is always the complex indicator. The analysts of enterprises should search for economic, technical, organizational, and social reserves not only within the enterprise itself, but also in the external environment, including similar companies abroad. Business analysis should not only search for internal reserves of output growth, but broadly analyze the external environment of the enterprise.

 COMPETITION COMPETITIVE ENTERPRISE REGION COUNTRY FORM AND CONTENT COMPETITIVENESS

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