00623naa#a2200169#i#4500001001500000005001700015011001400032100004100046102000700087200017200094210005800266215001000324608002700334700003600361700003800397856001800435EN\\bibl\9332620250111120242.6##a2221-3260##a20241231b2024####ek#y0engy0150####ca##aRU1#aAnalysis of the effectiveness of messenger marketing as an actual way to increase sales against the background of the growing popularity of messengerseJournal article1#aYaroslavlcYaroslavl State Technical Universityd2024##a8 с.##aJournal article2local#1aKovalchukgMarina Aleksandrovna#1aRemezovgAlexandr Konstantinovich4#achemintech.ru