00600naa#a2200181#i#450# EN\\bibl\111744 20260115021826.4 2221-3260 20251130b2025####ek#y0engy0150####ca RU Marketing mix modelling as a tool for evaluating the effectiveness of advertising campaigns Journal article Yaroslavl Yaroslavl State Technical University 2025 17 с. Journal article local Nuriev Islam Babash Dushenin Aleksandr Igorevich Ibragimov Naimdzhon Mulaboevich chemintech.ru