%0 Journal Article %T NEW MECHANISMS AND FORMS OF E-COMMERCE AS A FACTOR OF IMPROVING BUSINESS COMPETITIVENESS %A Yudina, T.N. %A Balashov, A.M. %K E-COMMERCE, FIERCE COMPETITION, MONOPOLISTIC PRESSURE OF BIG CAPITAL, RIVARLY FOR THE CONSUMER, TECHNOLOGICAL ENTREPRENEURSHIP, "LOW-TOUCH ECONOMY", MARKETPLACES, ONLINE SHOPPING %J JOURNAL OF REGIONAL AND INTERNATIONAL COMPETITIVENESS %D 2022 %N 3 %P 8 %I Yaroslavl State Technical University