%0 Journal Article
%T The fitness industry: transformation of human capital theory, current realities and development prospects in the context of digitalization
%A Vysochina, M.V.
%A Margarita, Y.V.
%K fitness industry, human capital, health, G. Becker’s theory, digitalization, mental health, personalization, conscious consumption, segmentation, market structure
%J Theoretical economics
%D 2026
%N 
%P 19
%I Yaroslavl State Technical University