JOURNAL OF REGIONAL AND INTERNATIONAL COMPETITIVENESS JOURNAL OF REGIONAL AND INTERNATIONAL COMPETITIVENESS Журнал региональной и международной конкурентоспособности 2782-1927 84141 OPEN DISCUSSION OPEN DISCUSSION OPEN DISCUSSION The COVID-19 pandemic and its consequences as a trigger for digital business development The COVID-19 pandemic and its consequences as a trigger for digital business development https://orcid.org/0000-0002-2195-8600 Юдина Тамара Николаевна Yudina Tamara Nikolaevna orchidflower@list.ru

доктор экономических наук;

doctor of economic sciences;

 https://orcid.org/0000-0001-9276-3133 Алешковский Иван А Aleshkovskiy Ivan A aleshkovski@yandex.ru

кандидат экономических наук;

candidate of economic sciences;

 https://orcid.org/0000-0002-4264-2592 Балашов Алексей М. Balashov Aleksey M. aleshkovski@yandex.ru

кандидат экономических наук;

candidate of economic sciences;

 Московский государственный университет им. М.В. Ломоносова Москва Россия Lomonosov Moscow State University Moscow Russian Federation ФГБОУ ВО "Московский государственный университет имени М.В. Ломоносова" (Издательский Дом (Типография) RU Moscow University Press RU Новосибирский государственный педагогический университет Новосибирск Россия Novosibirsk State Pedagogical University Novosibirsk Russian Federation 16 06 2024 16 06 2024 3 4 78 82 12 10 2022 16 11 2022 https://chemintech.ru/en/nauka/article/84141/view

The COVID-19 pandemic and its consequences become a de facto catalyst for digitalization in all areas of the economy. Also they accelerate the development of digital business. Companies have to adapt their business processes and institutional infrastructure to work online. The results of the author’s analysis were the provisions that the COVID-19 pandemic and its consequences contributed to the transition from targeted digital transformation of business models and business processes to their systemic digitalization. Digital transformation contributed to the formation and development of creative digital business, which relies on digital platforms and the widespread use of digital technologies, especially artificial intelligence. In modern conditions, transnational digital corporations of the United States and China act as drivers for the development both the digital economy and digital business. Corporations compete for leadership in the development of digital technologies, in particular, artificial intelligence use.

The COVID-19 pandemic and its consequences become a de facto catalyst for digitalization in all areas of the economy. Also they accelerate the development of digital business. Companies have to adapt their business processes and institutional infrastructure to work online. The results of the author’s analysis were the provisions that the COVID-19 pandemic and its consequences contributed to the transition from targeted digital transformation of business models and business processes to their systemic digitalization. Digital transformation contributed to the formation and development of creative digital business, which relies on digital platforms and the widespread use of digital technologies, especially artificial intelligence. In modern conditions, transnational digital corporations of the United States and China act as drivers for the development both the digital economy and digital business. Corporations compete for leadership in the development of digital technologies, in particular, artificial intelligence use.

 digitalization digital transformation digital business digital platforms artificial intelligencee.

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