JOURNAL OF REGIONAL AND INTERNATIONAL COMPETITIVENESS JOURNAL OF REGIONAL AND INTERNATIONAL COMPETITIVENESS Журнал региональной и международной конкурентоспособности 2782-1927 83918 DEFINING COMPETITIVENESS DEFINING COMPETITIVENESS DEFINING COMPETITIVENESS NEW MECHANISMS AND FORMS OF E-COMMERCE AS A FACTOR OF IMPROVING BUSINESS COMPETITIVENESS NEW MECHANISMS AND FORMS OF E-COMMERCE AS A FACTOR OF IMPROVING BUSINESS COMPETITIVENESS https://orcid.org/0000-0002-2195-8600 Юдина Тамара Николаевна Yudina Tamara Nikolaevna orchidflower@list.ru

доктор экономических наук;

doctor of economic sciences;

 https://orcid.org/0000-0002-4264-2592 Балашов Алексей М. Balashov Aleksey M. aleshkovski@yandex.ru

кандидат экономических наук;

candidate of economic sciences;

 Московский государственный университет им. М.В. Ломоносова Москва Россия Lomonosov Moscow State University Moscow Russian Federation Новосибирский государственный педагогический университет Новосибирск Россия Novosibirsk State Pedagogical University Novosibirsk Russian Federation 16 06 2024 16 06 2024 3 1 5 13 10 01 2022 01 02 2022 https://chemintech.ru/en/nauka/article/83918/view

The paper examines new mechanisms and forms of e-commerce emerged during the crisis and the COVID-19 pandemic and given the impulse to the development of the online economy. It prompted entrepreneurs to transform business management practices and models to find optimal supply chains to find ways to increase competitiveness. The digital technologies become ontological while digital platforms continue to evolve through ecosystems. The online economy begins to shape new items of leadership and conditions for e-marketplace interactions in the competitive conditions. The authors focus on the analysis of the patterns influencing changes in e-commerce forms, methods and mechanisms. The aim of the paper is to identify e-commerce in the entrepreneurial ecosystem as a factor of business competitiveness. The paper dwells on the exploration of the use of new forms of entrepreneurship in e-commerce including technological one.

The paper examines new mechanisms and forms of e-commerce emerged during the crisis and the COVID-19 pandemic and given the impulse to the development of the online economy. It prompted entrepreneurs to transform business management practices and models to find optimal supply chains to find ways to increase competitiveness. The digital technologies become ontological while digital platforms continue to evolve through ecosystems. The online economy begins to shape new items of leadership and conditions for e-marketplace interactions in the competitive conditions. The authors focus on the analysis of the patterns influencing changes in e-commerce forms, methods and mechanisms. The aim of the paper is to identify e-commerce in the entrepreneurial ecosystem as a factor of business competitiveness. The paper dwells on the exploration of the use of new forms of entrepreneurship in e-commerce including technological one.

 E-COMMERCE FIERCE COMPETITION MONOPOLISTIC PRESSURE OF BIG CAPITAL RIVARLY FOR THE CONSUMER TECHNOLOGICAL ENTREPRENEURSHIP "LOW-TOUCH ECONOMY" MARKETPLACES ONLINE SHOPPING

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