JOURNAL OF REGIONAL AND INTERNATIONAL COMPETITIVENESS JOURNAL OF REGIONAL AND INTERNATIONAL COMPETITIVENESS Журнал региональной и международной конкурентоспособности 2782-1927 115893 10.52957/2782-1927-2025-6-4-52-60 INDUSTRY COMPETITIVENESS INDUSTRY COMPETITIVENESS INDUSTRY COMPETITIVENESS The features of the development of the local healthcare services market: analysis of demand for paid service Особенности развития локального рынка медицинских услуг: анализ спроса на платные услуги https://orcid.org/0000-0002-1769-8885 Попова Ирина Викторовна Popova Irina Victorovna pivik@list.ru

доктор социологических наук;

doctor of sociological sciences;

 https://orcid.org/0000-0002-3237-1039 Жилина Анна Николаевна Zhilina Anna Nikolaevna zhilina-1979@mail.ru

кандидат медицинских наук;

candidate of medical sciences;

 https://orcid.org/0009-0005-3522-0411 Зорин Алексей Викторович Zorin Aleksey Viktorovich zav104@yandex.ru

кандидат экономических наук;

candidate of economic sciences;

 Ярославский государственный технический университет Yaroslavl Россия Yaroslavl State Technical University Yaroslavl Russian Federation Ярославский государственный медицинский университет Ярославль Россия Yaroslavl State Medical University Yaroslavl Russian Federation Костромская государтвенная сельскохозяйственная академия Kostroma State Agricultural Academy 13 12 2025 13 12 2025 6 4 52 60 05 11 2025 10 12 2025 https://chemintech.ru/en/nauka/article/115893/view

Степень развития сферы здравоохранения выступает в качестве ключевого индикатора социально-экономического развития и качества жизни населения. Организации здравоохранения традиционно играют весомую роль, обеспечивая как доступ к необходимым людям медицинским услугам, так и улучшая общее состояние общественного здоровья. Рынок медицинских услуг представляет собой особую сферу экономических отношений, где происходит обмен медицинских услуг на денежные средства. Анализ динамики развития рынка медицинских услуг показывает устойчивый рост объема платных услуг. За последние годы наблюдается увеличение доли платных медицинских услуг в общем объеме, что свидетельствует о растущем спросе на качественные медицинские услуги. Формирование и развитие рынка медицинских услуг в России представляет собой сложный и многогранный процесс, требующий комплексного подхода. Успешное развитие данного сектора зависит от решения существующих проблем и реализации перспективных направлений развития. Дальнейшее развитие рынка медицинских услуг должно быть направлено на повышение качества обслуживания, расширение доступности современных медицинских технологий и обеспечение конкурентоспособности российских медицинских учреждений. рынок платных медицинских услуг в настоящее время еще недостаточно развит в России. Между тем с каждым годом растет доля участия коммерческих медицинских организаций в процессе оказания разного рода медицинских услуг населению. Развитие рынка платных медицинских услуг сдерживается из-за сокращения платежеспособного спроса, недостаточности профессиональных кадров для оказания медицинских услуг. Цель статьи – установить соотношение спроса и предложения, а именно: на этом рынке спрос производен от потребности в здоровье. Для этого были получены результаты эмпирического исследования, проведенного методом социологического опроса. Анализ результатов позволил сделать вывод о том, что развитие рынка частных медицинских услуг определяется множеством факторов, включая демографические изменения, технологические инновации и уровень поддержки со стороны государства. Тенденции, которые мы выявили, указывают на закономерное движение к пользованию платными медицинскими услугами в здравоохранении.

Healthcare sector is a key indicator of socio-economic development and the population quality of life. Healthcare organisations traditionally play a significant role, providing both access to the healthcare services and improving public health. The sector is a special area of economic relations. Indeed, on this market, the healthcare services is a good. An analysis of the healthcare services market dynamics shows a steady increase in the volume of paid services. Recently, there is an increase in the share of paid healthcare services in the total volume. It indicates a growing demand for high-quality medical services. The formation and development of the healthcare services market in Russia is a complex and multifaceted process. It requires an integrated approach. The successful development of this sector depends on addressing existing problems and implementing management decisions. However, the market of paid healthcare services is currently developing in Russia. Its further development includes improving the quality of care, increasing the availability of modern medical technologies, and ensuring the competitiveness of Russian medical institutions. Meanwhile, the share of commercial medical organisations is growing with every passing year. Nevertheless, the development of paid healthcare services market is quite slow due to a reduction in effective demand and a shortage of qualified specialists. The purpose of the research is to define the ratio of supply and demand in this market: the need for health ensures demand for medical services. The major method of an empirical study is a sociological survey. According to the research results, demographic changes, technological innovations, and the level of government support determine the development of the private healthcare services market. The trends identified indicate a natural transition towards the use of paid healthcare services.

 здравоохранение; рынок платных услуг; качество жизни; капитал здоровья; платежеспособный спрос; потребность в здоровье healthcare; paid services market; quality of life; health capital; effective demand; need for health

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