The paper gives an analysis of the current situation on the street and road network of Yaroslavl, identifying a number of issues in the development of the transportation system. Measures to reduce traffic congestion in the city are proposed, including changes to street parameters to increase capacity and the implementation of intelligent transportation systems (ITS). The paper explores the possibility of constructing roundabouts, introducing reversible lanes to maximize the use of the roadway width with alternating traffic flow during rush hours, and building grade-separated interchanges to reduce the number of conflict points. The construction of dedicated public transport lanes will help increase its attractiveness. Alternative modes of transport proposed include electric trains, river trams, bicycles, and personal mobility devices (PMDs). However, at present, alternative transport in Yaroslavl cannot fully compete with private cars. In this regard, it is necessary to develop infrastructure that prioritizes public transport and to regularly update the vehicle fleet.